Our Team

Amelie von Wedel – Partner and Co-Founder

Amelie brings more than 20 years of international experience in the art world. After working with high-profile foundations and leading art advisory firms, she founded her own agency, Wedel Art, over 15 years ago.

Throughout her career at Wedel Art and in previous roles, Amelie has built a strong track record in developing cultural strategies for corporate and private clients, curating exhibition programmes in collaboration with leading contemporary artists like Etel Adnan, Frank Bowling and Lee Ufan amongst many other, and shaping significant art collections. Her work has consistently focused on nurturing relationships with outstanding creative talent, which has naturally evolved into a desire to concentrate even more closely on this vital part of the art ecosystem.

Amelie holds a master’s degree in Art History and Economics from the Universities of Edinburgh and Berlin and is, among other institutional engagements, a member of Tate’s North American Acquisitions Committee

Pernilla Holmes – Partner and Co-Founder

Pernilla has cultivated a deep understanding of the art world over the past 20 years. She has written extensively about art for major publications, curated numerous exhibitions and performances with both emerging and established artists such as Theaster Gates, Huguette Caland and Shara Hughes at key moments in their careers, and worked on acquisitions and collection strategies in both the private and corporate sectors.

Her work has also included devising high-level cultural programming—such as talks, debates, intimate artist salons, and travel to key art events across the globe—as well as developing broader cultural strategies and engaging in active philanthropy.

Having developed artist projects across institutional, corporate, and experimental settings, Pernilla is passionate about working holistically with artists and devising bespoke strategies across all sectors of the art world to further their careers.

Pernilla holds an MA from the Courtauld Institute.

Helen Rohwedder – Partner and Co-Founder

Helen brings deep expertise in the art ecosystem and a comprehensive perspective on protecting artistic integrity, reputation as well as developing career trajectories, drawing on her broad and international range of experience across the art world. For several years, she was based between Doha and New York, serving as Private Office Director for members of the Royal Family, where she established and led an international family office whilst also managing their significant art collection and developing a long-term curatorial strategy. During that time, she collaborated closely with leading artists, auction houses, curators, galleries, and museums. More recently, from Berlin, Helen worked as an art advisor for private clients.

With degrees in both Art History and International Business, Helen began her career at Phillips de Pury in London, overseeing Private Collections and Client Development as Head of the Chairman’s Office before transitioning into a specialist role within the Contemporary Art Department.