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Beijing-based artist Song Dong’s art explores ideas of transience, perception and the ephemeral nature of existence. Within Selfridges, he combined these with the Chinese love of food by creating a city sculpture made entirely of sweets and biscuits. The installation was created over 14 days with 10 assistants and occupied the entire ground floor at this most prestigious London department store. After the construction of the city, Selfridges held a tea party, where Song’s work was destroyed through the eating of the city.
Selfridges is very active in the arts, but consider this as their most successful project to date. It attracted record visitor numbers over the days of the build-up, and press coverage on the cover of every major UK newspaper, among other publications. This work captured the imagination of adults and children alike.